It is advertising's biggest game of the year. Commercials featuring proud girls and sad puppies where the biggest hits with consumers according to the data coming in this morning. Our review is based on social media mentions and analytics.
As reported by Tech Crunch, P&G's "Like a Girl" ad for Always, which showcases empowering and inspirational messages was the big winner sparking the most buzz on social media outlets. A report by Networked Insights, supported the impact of "Like a Girl" and found that the ad generated emotional response, with consumers feeling joy, happiness, and trust while the ad aired.
Always #LikeAGirl - Super Bowl XLIX
Another ad that resonated with viewers was Budweiser's "Lost Dog", which tells the story of a lost puppy separated from his human owner and friends. Making the brand a big winner.
Budweiser "Lost Dog" - Super Bowl XLIX
Other ads that generated positive responses and social media chatter include: Loctite Super Glue's fanny pack-taculrar "Dance", Avocados from Mexico "#FirstDraftEver", Dove's daddy-focused ""RealStrength", Esurance's "Say My Name", and Snickers' "The Brady Bunch".
And for the big losers. The least impact was created by ads from carmakers including Mercedes-Benz, Lexus and Toyota. However, the biggest loser was Nationwide's "Make Safe Happen" which features a boy talking about his death.
Amazingly this ad violated the basic rules of advertising by focusing on the negative aspect of the message. The spot generated lots of social media buzz, but the reaction was mostly negative. As Networked Insights reported: "The ad really angered consumers with the implication that their kids might die in a horrific accident." Not good.
Nationwide "Make Safe Happen" - Super Bowl XLIX