Wednesday, January 21, 2015

Newly Released: Facebook At Work

Soon Facebook activity at work may actually be encouraged. 

Facebook has just released its newest product called "Facebook At Work", as reported by Tech Crunch the company is launching new iOS and Android apps along with a version of Facebook At Work accessible through their main site. The new product allows businesses to create their own social networks amongst their employees, designed to act and look like Facebook itself.

Facebook At Work was created to act as an "enterprise social network" competing directly with Microsoft's Yammer, Slack, Convo, Socialcast among others.

Initially aimed at companies with 100 or more employees, Facebook At Work allows staff to collaborate using the same familiar interface they use to connect with their social contacts. It allows employers to create separate log-ins to use with their work accounts, or users can link it to their personal profiles and have everything in one place.

However, as Lars Rasmussen the head of the Facebook project promises, "Even if the employee chooses to link, there is no crossover. The content stays entirely within your personal or work Facebook".

"We have found that using Facebook as a work tool makes our work day more efficient" stated Rasmussen, "You can get more stuff done with Facebook than any other tool that we know of, and we'd like to make that available to the whole world."

The product is still in its pilot stage and there are a lot of details that have not been released. Making us wonder what is the main use for this new product? Perhaps allowing employers to capitalize on what most employees are doing  anyways: Spending a lot of time at work on Facebook.

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