The success of Starbuck's has many components that are not so easy to replicate. The genius of Schultz was to have a vision and be aggressive in pursuing it. He had an idea that completely disrupted the market and he was wise to quickly lock-in distribution channels by investing the most money in getting the best locations for his stores. By displaying the beautiful logo and large iconic green and white signage in virtually every corner, he made sure to create brand recognition and recall. His strategy was simple, clean and smart. It is important to understand that there are many elements leading to Starbuck's success. The complexity of what made this brand successful without any advertising can't be oversimplified, and entrepreneurs looking to follow Schultz steps should carefully evaluate their strategy. In a competitive market the need for marketing and advertising should not be overlooked without deep analysis. What are your thoughts, do you think a company can make it by advertising through social media alone?
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