Pinterest is a free social media platform that allows users to upload, save, sort, and manage images - known as pins-and videos through collections known as pinboards. It is a personalized social media site where users can browse the content of others on the main page. The site has been especially popular among women, with a global female audience of 83%. The average user spends around 90 minutes per month, and as reported by comScore the site had 11.7 million unique U.S. visitors, making it the fastest site ever to break the 10 million unique visitor mark. The most popular categories are food & drink, DIY & crafts, women's apparel, home decor, and travel. By the end of 2014 Pinterest had grown its active users by 111% in six months, as reported by AdAge.
Eric Hadley, head of partner marketing, said Pinterest will offer more precise ways to reach audience beyond its 30 different categories including food & drink, hair & beauty & sports, as reported AdAge. Advertisers will now be able to also target users by audience, such as "outdoor enthusiast", said Mr. Hadley.
Pinterest wants to become part of the the main social media platforms, mainly Facebook and Twitter, used by brands to engage consumers. The site offers useful insights on how to best use Pinterest online, for both consumers and advertisers. As the platform continues to rapidly grow and evolve, marketeres should take notice and start harnessing the power of Pinterest.
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